Turn Blah into Oh Yeah!

Employee Training Videos: Turn Blah into Oh Yeah!

Whether you have hundreds of employees or you’re considering adding your first one, your goal as the business owner is to share your company culture with the newest members of your team. You want them to understand your policies and procedures, how to treat your customers, and generally what’s expected on the job. But will a barrage of information given in a bulky manual get the point across? You tell me? Do you like reading dry information typed in size 10 point font only to be broken up by bold print headings that read, "Policies and procedures to ensure accurate and appropriate administration?" And to top it off, you now have a paper cut from vigorously turning the page in hopes of finding a cartoon or two to keep you engaged! We at Creative Message Media strongly believe that your best option is to make it fun and memorable through the use of a great employee training video.

Set the Tone of Your Company Culture

Is your company already fun or would you like it to be? "Oh goodness no, we don't believe making money should be fun! In fact, if I see anyone in this organization crack as much as a smile or giggle, their company logo coin purse will be take away and given to the next employee that's begging to not work here!" If you want your employees to be engaged and supportive of your mission then you need to start them out on the right path. There are a variety of ways to set the tone for your new employees: as we all know, you can choose individual training sessions (i.e. time consuming glorified baby-sitting), a thick employee manual (i.e.also a cure for insomnia ), or ordinary corporate videos (i.e. typical staff member who looks like they've been held at gun point to present). None of which is exciting or memorable. It's time to add some fun folks!

Create Buy-in from the Beginning

Back in the day, companies would either just throw an employee behind the register or out on the floor and hope she’d absorb everything via osmosis or — for the more forward-thinking companies — partner them with a mentor who would guide them for their first few days. How much more effective would that mentoring relationship be if the employee already had a sense of the expectations, learning through humor and fun how to engage customers.  Let’s face it, training for a new job can be a little intimidating or just plain boring. But if you give them a good laugh with a funny employee training video, it can work wonders for setting the tone.

Update Existing Employees’ Skills

While employee training videos may work wonders for setting the tone for new hires, it's not the only purpose they can serve. What if you are changing policies or adding new technology to your company’s operations? Your employees will need to learn how to be effective in a changing work environment. Your success rate in making that happen will be magnified exponentially if you make training fun.

Why not get Customers in on the Act

You can share some of your best training tips with your customers via YouTube and let them in on the “secret” company culture you’re striving to create. Starbucks is a master at sharing their employee culture, as is Southwest Airlines. There’s no reason you can’t do the same. A few clips from your humorous employee training video can be added to your company YouTube page and shared on other social media platforms. And when your videos are funny, there’s a much bigger chance you’ll get likes and shares.

Creative Message Media has the answer!

We will identify exactly what you need to share and write the content, provide the talent, and edit it all together for a video that supports your company culture and shares your message in a humorous light. Contact us today at 480-225-0128 to learn more!