Thursday, July 19, 2012

In 200 Feet Make a U-Turn and Strangle Your GPS!

Raise your hand if you've ever found yourself fighting with your GPS navigation system. OK, you can put your hand down now, that's what I thought! Every one of us has probably found themselves clenching the steering wheel and arguing with that bossy condescending lady that does not know how to properly pronounce your street name.  No, it's not Huh-zull-tin it's pronounced Hazelton sort of like hazelnut.  Looks like little Ms. Know it All was absent the day they taught vowel sound rules in 1st grade.  Pretty sure when "e" follows "z" the "a" is a long vowel sound. And no, I can't make a U-turn in 200 feet and no, no, no, don't tell me you're recalculating! I just happen to know this side street is faster than your gas guzzling route so put a sock in it lady!

My all time favorite navigation operator is the Arizona Road Assistance 5-1-1 operator. Oh, it all sounds great in theory.  Planning a road trip?  Simply dial 5-1-1 and tell the operator what information you would like regarding freeway closures and construction.  The cheery computerized voice asks you to speak your choice from the menu.  You can say, "roads", "transit", "airport" or "tourism."  Here's the evil part...although I don't know you, I'm going to bet that you know how to pronounce the word ROADS. Well guess what? I do too! Using a 76 decibel volume I enunciate the word ROADS as if I'm a speech therapist teaching a bilingual child how to pronounce the word. Within an instant, the cheery computerized voice who we'll just call Satan to keep things simple, replies, "ok, AIRPORT!" This is just the beginning. If your persistence is strong enough and you're determined to not to let this immortal faceless gatekeeper get you down you will eventually get information on roads.  That's where the real fun starts. You'll request information on I-17 Beeline highway and she'll give you the low down on the South 202 loop! It's not a big deal, it's only 117 degrees and you've got a suburban full of kids and melting coolers so you can certainly afford to travel aimlessly. Just when you feel the sudden urge to hurt someone in a malicious and gory way, she'll come thru loud and clear on your Bluetooth with, "Sorry you're having trouble." And you and I both know she has about as much empathy as the bully who stole your pb&j sandwich in the 2nd grade! 

This specific Creative Message Media video was inspired by many frustrating moments with my navigation system. I call it the Naggitator.  It nags and navigates you all at once! The message was specifically created to help the parents of Bright Beginnings school in Chandler, AZ. If you've ever driven a school carpool lane, you know it makes riding in a NYC taxi feel like meditation!  
    

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