Saturday, September 29, 2012

Even Nordstrom Uses Humor!

If you think your company is too professional to use humor think again!  Nordstrom, known for its amazing reputation and superior customer service knows the power of humor.  This permanent sign was mounted in the fitting room and I couldn't help but take a photo of it to share.  It's not exactly rolling on the floor funny but it does make you chuckle and take notice.  And isn't that what businesses are all striving for? To be noticed!

www.creativemessagemedia.com 
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Wednesday, September 19, 2012

Why You Should Put a Dog In Your Video

What has mangled under developed bottom teeth, pathetic blood shot eyes, and a talent for passing gas every other hour? Bella, my American Bulldog!

If you're a dog owner you know what it's like to be totally love struck over your mutt. She might fling her long goopy slobber on every guest that comes to your front door and you still think she's adorable. He might chew every pair of panties you own, even leaving you with crotchless bathing suit bottoms and you still think of him as your best friend. And if you have more than one, you know the chances of them getting into mischief are multiplied. Nothing like coming home to a knocked over garbage can with Q-tips, chewing gum, and hair balls strung all over the carpet. Or how about the time you leave her over Mother's Day weekend and you get the call from the 13 yr. old dog sitter that she had explosive potty problems all over the house and your dog sitter's Mom, who also happens to be your school's assistant principal that you're trying to score points with, has to come over and help clean up the mess on her special day. Yeah, it's a good thing Fido knows how to bring on the charm, otherwise there would be a litter box in every home!  

Aside from my dog being deathly afraid of water puddles, Mylar balloons, and the Shark steam cleaner, she's pretty tough. She even tries to bite the vacuum head as it's moving and she can snarl like nobody's business at a jumping cricket on the tile floor! Criminals beware!

All this being said, I've never been more proud of her than today! She was the perfect Hollywood star. Never once did she complain that the camera made her look fat, or the lighting was bad. Never once did she ask how much her cut of the production would be. Taping and re-taping over and over again and she never requested a touch up on her make-up or to be left alone so she could take her usual 3 hour nap. Hopefully, when you watch this Creative Message Media video, you'll look beyond her need for dental implants, eye drops, and Beano. And you'll see her as the perfect pooch like I do!


Thursday, September 6, 2012

Don't Be a Boob, Send a Video Invite



So sorry, I can't make your party! My daughter has a 9 hour recital where she stars in a 46 second cameo that day.  I already committed to run an algae treatment on my son's fish bowl that day.  Oh bummer, I promised my grandpa I would trim his ear hairs that night.  Blah, blah, blah.  You wont hear those pathetic excuses as to why your friends aren't coming to your next party when you use a funny eye catching custom video invite by Creative Message Media!  How could they resist? You can even upload it to your Evite!

Sunday, August 26, 2012

School Fundraiser Goes Digital!

Have you heard the latest complaint sweeping across the nation? And no, it's not about gas prices it's about the trees. That's right, trees! Trees are complaining that their fellow trees are being chopped down and killed only to be processed into neon colored fundraiser fliers that get overlooked and thrown in the recycling bin faster than a CostCo customer fighting for a free brownie sample.  But how can you blame them? Kids today, come home with backpacks full of announcements, newsletters, fliers and what looks to be a scribbled on scratch piece of paper only to find out, it's your child's most precious depiction of what Johnny Appleseed looked like! So the question is, how do you get parents to notice an announcement for your school's upcoming fundraiser?  And not just notice the fundraiser but get them excited about attending.  The answer is digital! You send a fun and eye catching video by Creative Message Media via email or better yet, post it on your school's website or PTA Facebook page. The trees will thank you, the environment will be better off, and your turnout will amaze you!        





  

Saturday, August 4, 2012

The Secret to Loving Your Most Dreaded Chore

Let me ask you, what's your most dreaded chore? For me, it's grocery shopping! I would happily sign up for a root canal if it meant I could avoid having to push that cart with the wobbly wheel around. And depending on how long my produce list is, I just might even forgo the local anesthetic. 

So tell me, do you share the same aversion to walking aimlessly through the frigid aisles only to get home and realize you forgot to buy cheese! And it's Tuesday Taco night! How does one forget to buy cheese when you're making tacos? I can remember the exact hair scrunchie I wore on my first date with my husband and the names of all of our friend's second cousins once removed but I can't remember to buy cheese for tacos! I'm tellin' you, grocery stores do not agree with me! Until now!

I finally discovered a fun way to shop! Wear a costume, bring props and start filming your own commercial in the middle of the soda aisle. I was there for the sole intention to film part of my latest Creative Message Media video, but you don't need a reason to do this. I chose to wear a white hand-me-down lab coat from my dentist, thank you Dr. Lawrenz of 32 years! Harry Potter glasses sans lenses, and what was described on the wig website as a Raquel Welch look alike wig, only it looked more like Cruella Devil meets modern day Billy Ray Cyrus. Let's just say it wasn't my husband's favorite character. You can choose any look you want. In fact, I highly recommend a variety of different costumes to spice it up! Trust me, you wont even need the cumin. The peculiar looks and rubbernecking you'll receive is well worth your time spent deciding between whole grain, multi-grain, or low sodium high fiber wheat thin crackers!


Thursday, July 19, 2012

In 200 Feet Make a U-Turn and Strangle Your GPS!

Raise your hand if you've ever found yourself fighting with your GPS navigation system. OK, you can put your hand down now, that's what I thought! Every one of us has probably found themselves clenching the steering wheel and arguing with that bossy condescending lady that does not know how to properly pronounce your street name.  No, it's not Huh-zull-tin it's pronounced Hazelton sort of like hazelnut.  Looks like little Ms. Know it All was absent the day they taught vowel sound rules in 1st grade.  Pretty sure when "e" follows "z" the "a" is a long vowel sound. And no, I can't make a U-turn in 200 feet and no, no, no, don't tell me you're recalculating! I just happen to know this side street is faster than your gas guzzling route so put a sock in it lady!

My all time favorite navigation operator is the Arizona Road Assistance 5-1-1 operator. Oh, it all sounds great in theory.  Planning a road trip?  Simply dial 5-1-1 and tell the operator what information you would like regarding freeway closures and construction.  The cheery computerized voice asks you to speak your choice from the menu.  You can say, "roads", "transit", "airport" or "tourism."  Here's the evil part...although I don't know you, I'm going to bet that you know how to pronounce the word ROADS. Well guess what? I do too! Using a 76 decibel volume I enunciate the word ROADS as if I'm a speech therapist teaching a bilingual child how to pronounce the word. Within an instant, the cheery computerized voice who we'll just call Satan to keep things simple, replies, "ok, AIRPORT!" This is just the beginning. If your persistence is strong enough and you're determined to not to let this immortal faceless gatekeeper get you down you will eventually get information on roads.  That's where the real fun starts. You'll request information on I-17 Beeline highway and she'll give you the low down on the South 202 loop! It's not a big deal, it's only 117 degrees and you've got a suburban full of kids and melting coolers so you can certainly afford to travel aimlessly. Just when you feel the sudden urge to hurt someone in a malicious and gory way, she'll come thru loud and clear on your Bluetooth with, "Sorry you're having trouble." And you and I both know she has about as much empathy as the bully who stole your pb&j sandwich in the 2nd grade! 

This specific Creative Message Media video was inspired by many frustrating moments with my navigation system. I call it the Naggitator.  It nags and navigates you all at once! The message was specifically created to help the parents of Bright Beginnings school in Chandler, AZ. If you've ever driven a school carpool lane, you know it makes riding in a NYC taxi feel like meditation!  
    

Friday, May 18, 2012

School Uniforms Make All Your Dreams Come True

If you are a parent, teacher, or school administrator you probably already know that school uniforms can be a very controversial topic.  Creative Message Media highly recommends using humor and lightheartedness to persuade others to your point of you.  Whether your goal is to promote school uniforms, gay marriage, breast feeding in public, or encourage restaurant employees to remember to wash their hands, humor can be the ticket!

Tuesday, April 10, 2012

Dog Seen Using a Pooper Scooper

When was the last time you were caught doing something weird and you wish you could say, "I can explain?!"  If you're anything like me, it happens all too often.  My latest offense was just the other day.   I was wearing my furry full body hound dog costume, face painted like a dog, red collar and tags around my neck and there I was in the middle of my backyard, picking up dog poop!  Oh, I can explain alright.  I was wanting to film the dog portion of my latest video for a local animal shelter, and I thought the most realistic scenery would be to film on the grass where our dog likes to frolic.  But first, I had to pick up the dog poop so it wasn't in the background of my video.  Oh yeah, Creative Message Media is all about attention to detail baby!  When you order a custom made video, we guarantee a poop-free background or you get your money back!  How's that for customer service?  So back to me in my dog get up costume.  Wouldn't ya know, the neighbor that lives behind us just so happened to be in his backyard trimming trees at the same time.  The sick side of me kept hoping he would accidentally drop his sheers on my side of the wall and have to peer over the stucco only to see a grown woman picking up dog poop while looking and acting like a dog!  

As you can see from the photo above, I decided against the grass background and instead, opted to wedge my body inside my dog's crate.  Hmm, let's see, do I wanna kick my feet up and stalk people on Facebook or am I more in the mood to wear a polyester flammable fur costume on a hot Arizona day while shimmying into a dirty dog crate?  Yep, let's go with the latter.  By the way, I have this pathetic maneuver on film and would be willing to share it with you for a small fee.  This time, I finally got some recognition.  Can I hear a Whoop Whoop?!  Since the dog crate was stored in our garage, I had to open the garage door and bring it around the front door.  Again, dressed like a hound dog, face painted, collar and tags while pushing my own crate to the front door.  There he was... the cable man!  Yes!  He just so happened to pull up to my next door neighbor's house at that very moment!  I even gave him a courtesy tail wagging and friendly bark as I scampered by!

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Thursday, March 22, 2012

Planning a Reunion? Here's the Secret to Getting a Great Turnout!

  Looking for a fun and unique way to promote your next reunion?  Send a custom made humorous video that captures some of your memories and inside jokes in order to tap into the emotional side of your guest list.  Whether you are planning a high school reunion, family reunion, or work reunion there's bound to be experiences and memorable moments that only your group relates to and shares.  When they're reminded of these fun memories, many of which they probably have forgotten until now, they will be more likely to attend the reunion in order to share laughs and create new memories!

Here's an example of how some former restaurant employees are using Creative Message Media to create excitement and get a great turnout to their reunion!

Thursday, March 8, 2012

Razor video Rocks!

I'm sure by now, you've seen or heard about the new DollarShaveClub website, video, and razor a month membership website.  This video is a perfect example of genius marketing that is absolutely unforgettable.  You will be so compelled to buy the razors AND they make it fun for you to purchase.  I think I've repeated, "Shave Time Shave Money" about 43 times today, love it!

Michael Dubin, the co-founder of Dollar Shave Club was interviewed just yesterday after the video and website went public.  When asked if he had any advice for start ups on making a video about their business he answered, "Don't take yourself too seriously.  If you can make people laugh, they'll remember what you're saying."  

I couldn't agree with you more Michael!

Jenny Locklin
Creative Message Media