I'm sure by now, you've seen or heard about the new DollarShaveClub website, video, and razor a month membership website. This video is a perfect example of genius marketing that is absolutely unforgettable. You will be so compelled to buy the razors AND they make it fun for you to purchase. I think I've repeated, "Shave Time Shave Money" about 43 times today, love it!
Michael Dubin, the co-founder of Dollar Shave Club was interviewed just yesterday after the video and website went public. When asked if he had any advice for start ups on making a video about their business he answered, "Don't take yourself too seriously. If you can make people laugh, they'll remember what you're saying."
I couldn't agree with you more Michael!
Jenny Locklin
Creative Message Media
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